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Client Engagement & Publicity Management

One of the most important elements of developing long term relationships with our lawyers is that it grants us the ability to lead you into a comfort zone that includes regular contact with your peers and your clients.

Keeping peers and clients in-the-know about your successes and developments within your firm lead directly to referral traffic, and referral sources. And as these efforts drive visitors to your website, we provide strategies for converting those people to clients, too.

We help our clients develop long-term recognition strategies, sometimes years in the making. As those recognitions build, we guide you through efforts to acquire enhanced publicity otherwise available only to the select few.

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Creating a solid peer recognition strategy is a little understood process to which we have dedicated years of study. Our strategies are proven and they drive client referrals year after year.

Newsletters
eCRM is the way to make your web investment work for you. Digital newsletters are one of the most cost effective methods of communicating with your clients, your professional network, and your peers. Digitally driven newsletters can help you stay connected, and provide a resource of information to your target audience. Make digital newsletters your ecologically friendly method of communication. No trees or postage involved!
Peer Targeted Press
We leverage the power of the services provided by your local bar, legal periodicals, and lawyer directed media to help build your reputation among your peers. News and recognition press also work hand in hand with your social media efforts.
Social Media
A robust and efficient social media presence will set you apart from your peers as a community resource. Professional social networking offers an opportunity to build trust, set yourself apart as an expert in your field, and to be a community resource. We help you participate in a useful, resourceful manner, so that you are getting the most out of the time you dedicate to this element of brand development.
Recognition Strategies
For most lawyers, creating strategies for peer recognition seems alien. “If you build it, they will come”, does not necessarily translate to honorariums that drive clients and referrals to your firm. We help you develop these strategies from the top down, so that tenured lawyers acquire recognitions their careers deserve, and prime younger lawyers through that leadership.

Another Happy Lawyer!

Gina Drew has massively increased my marketing potential through her personal and methodical planning for our office. She understands the power and effectiveness of social media and has used that knowledge to enlarge my client base. I am thrilled with the work product of her group and highly recommend her company and staff for the effective marketing of any law office.

~David Gantt, David Gantt Law Office, Asheville, 2016

Lawyer Retention