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Our marketing partnerships are designed to make your marketing worry free and to create the type of relationship required to ensure your firm’s goals are being met. Partner with us. We can help.
We understand that most lawyers are uncertain about what their websites should include. Our web marketing concepts are unique, professional, and reflective of your firm’s image. We nurture your investment through strategic blogging, press releases, and on-going updates to keep your marketing fresh. We know that content development for your law firm’s website is the most daunting part of the process. We provide solutions.
Our process is simple too. We listen, interpret, plan, present and build. We are able to clearly communicate and illustrate background functionality and user interface experiences so that you are able to provide concise feedback. We provide you with a detailed plan of development and cost analysis. Our special knowledge and experience in the legal field enables us to offer the best and most complete solutions possible to solve your virtual office needs.
We provide statistical data to help you understand where to focus your content resources and to plan for content development that works overtime for you in the future. We utilize the best practices for developing content that makes it easy for your customers and clients to get the information they need when they need it and improve your opportunities to engage with them. We help you develop electronic newsletters, web articles to enhance your client services, blogs and audio/visual content to enhance your webspace.
Web Development for Lawyers and Law Firms
We provide design and development services to law firms, judges and mediators. We are specially trained in the marketing for lawyers. We know and understand your business so that your site responds to the needs of your clients. Our designs are unique, professional, and reflective of your company’s image. We can start from scratch, or redevelop your current site into a client generating market resource. Our web sites are easy to find, easy to navigate, and visually appetizing.
Unique Designs. We custom build a unique design to fit your business culture and personality, while ensuring a friendly user experience and content that responds to your audience.
Our Team Players. Our goal is your comfort and satisfaction in working with us. We devote great attention to knowing our clients and matching our process to yours. We are your marketing team!
Impressive Results. We are successful when your online presence is helping you develop new client relationships. Our sites are professionally designed with your clients’ experience in mind.
Ethical Content Development
High impact, timely and relevant content is critical in the world of internet communication and commerce. Content development for your webspace is probably the most daunting part of designing your website and is crucial to your internet marketing efforts. We are skilled copywriters, editors and search engine optimization specialists. “One and done” is not a description associated with strong internet presences. Your website content, now more than ever, is the king of your web development and legal marketing strategy.
Content is King. Custom content development provides assurance that your site is SEO compliant. Our paralegal writers are experienced and knowledgeable. They have a robust understanding of client service and development in the legal field. Working under your supervision, they help create content that meets your visitors’ expectations and needs, helping you convert them into clients. We help guide you through the process of ensuring your content and other marketing is compliant with Rule 7.1 of the Rules of Professional Ethics.
Information. We ensure that your website provides the information your clients are seeking in a voice that ensures you understand their concerns. Your website will be an exact indicator of the kind of service your clients can expect.
Cultivation. Robust content is directly related to client cultivation. In an internet savvy, people are likely to research your services. We make sure the other guy isn’t answering all their questions.
Optimization. Creating fresh new content relating to your critical services is the single best way to ensure your site is on Google’s radar. We make this daunting task easy. Ask how. We’ll share.
Legal Blogging and Publicity
Legal blogs are not just another avenue for publishing. In today’s market, a legal blog is the single easiest way to create trust, become a good neighbor, and establish yourself and your firm as the community resource that it truly is. All of these things are important elements of client development. From a strict marketing perspective, we urge you to blog because search engines require fresh, relevant content to award and allow you to maintain credible local search rankings. Blogging doesn’t have to be the daunting task you might think it is. We can lead you through the process and help you establish a strategic plan for creating content relative to your audience and helpful to your peers.
Become a community resource and good neighbor. Let your potential clients and peers know about your practice and successes through regular press updates.
What Is A Blog? You can set yourself up as a community resource and good neighbor with a blog. A blog is a website containing short, informative, organized posts that are helpful to your target audience.
Publicity. Keeping your blog up to date and robustly populated has a lot to do with how you manage publicity. Publicity release is a part of all our marketing plans.
All Yours, Baby. There are no ongoing fees associated with Blog maintenance. Host your blog anywhere. Too much to think about? Its okay, we can help you with blog content, too.
Forms & Functionality – The Stuff That Does Stuff
We develop custom web apps to help you run your business more virtually, streamline your workflow, or manage your content. From social networks to online workspaces, we create the tools you need to successfully manage your business in a world where technology is advancing and changing everyday. Our custom applications are developed with users in mind to ensure friendly interfaces. We create applications ranging from social networks to virtual offices to continuous client contact, all of which are available for your use 24 hours a day, 365 days a year.
We build custom web-based applications to help your law practice stay in touch with its market.
There are many techniques for enhancing virtualization through your website. Minimizing redundant and repetitive tasks and enhancing communication with your clients is our goal.
We see a future in the practice of law that relies more heavily on technology to make your job easier. We are developing applications for courts that will meet that vision.
We can integrate applications from your firm’s case management software, along with other functionality intended to enhance your client services.
Search engine optimization is the process of creating web content, code, and links that are compliant with search engine ranking algorithms. After all, having a website is a first step. But, what good is it really doing you if potential clients can’t find it. We can provide search engine optimization and content development for new and existing websites, and provide you with the information and tools you need to successfully promote your business on the internet. Search engine optimization is a multi-faceted process. Creating friendly content is an on-going effort without immediate gratification. Still, content is king in the world of search engine optimization. High quality, unique content is what search engines are looking for.
Search engine optimization can provide long term success for your web advertising efforts and help you get new client contacts throughout the year. Top rankings in search engines can bring new visitors to, and new inquiries from, your site everyday. After all, top search rankings equal more visitors to your site, which translates into enhanced opportunities to create discourse with your visitors. Search engine optimization grows your site from a pretty brochure to a revenue generating marketing tool. We can help you reach your marketing goals through targeted keyword phrasing, pay-per-click ads, and a range of other services.
We understand how to target your market, and can optimize your website to help direct these visitors to your site. Search engine optimization can take anywhere from several weeks to many months, but we have an exemplary track record of helping our clients reach their goals. Your return on investment in search engine optimization is broad based rankings, new client generation, and checks to the bank.
Ask us about SEO maintenance with your design package.
Compliant & Secure
Maintained & Secure
We use specialized managed hosting that we custom tailored in-house to meet the needs of our clientele. This allows us to provide a level of service that most providers simply cannot match. All of our sites are hosted on enterprise grade hardware in premium datacenters and backed by experienced system administrators. We have put extensive work into making sure your site is protected against threats such as data-loss, denial-of-service attacks, and malware.
Mobile Responsive for Any Type of Visitor
Unlike traditional Yellow Page advertising, mobile search is definitely on the rise. Every person you know, and even their children, have smartphones or mobile devices with full web capabilities. Everyone with that technology uses the mobile web. Making it easy for your clients to access the most important information on your site in a user friendly, easily viewable fashion is imperative. Because they are cost-effective additions to your web presence, it represents a value-add for your clients as well.
We can help you ensure you are in compliance with your state’s ethical legal advertising and social media usage rules.
We are always on the go. Mobile computing is the fastest growing technology in the hands of your target market. Make it easy for them to find you and your information on their mobile devices.
Bang for Your Buck
Easy to create and cost effective, mobile interfaces are an instant upgrade for your web presence. Most of our websites are mobile friendly because they are built for compliance!
Mobile websites are easy to maintain. They can pull data directly from the content of your main site. Updating your mobile site can be automatic!
Our Websites Are:
We can produce any kind of website. We build a strategic plan and develop a concept that is professional and complete. We keep working until its just as you want it. Guaranteed, every time.
Content development provides assurance that your site is SEO compliant. Google is our friend! Good websites play nicely with Google. We build Google friendly and SEO compliant websites.
We can create a custom site or upgrade your current one for the result getting investment you need. There are no page limits on our sites. You can have as much information as necessary.
When you need to add breaking news now, we can help. We offer lightning fast response times and are ever vigilant toward your needs. And, we can teach you how to do it as well.
We include custom contact forms that have been approved by a North Carolina Ethics attorney for the purpose of combatting potential conflicts of interest from website contacts.
Need a system that does something other than manage your content? Tell us what you need and we can help.
You own anything you pay us to develop for you, from content to layouts – add to that the things you learn along the way.
Ask A Question; Get a Consult
Gina has been an invaluable resource for our law firm. Gina is very knowledgeable about legal marketing and the most effective ways for us to reach prospective clients. She has increased our web presence by helping us to create content, enhance our individual attorney profiles and peer review status, and to increase the firm’s publicity through social media, advertising, and press coverage. Her agency provides professional and responsive service to our firm as a whole and to each of our lawyers individually. ~Jill Jackson, Tharrington Smith, Raleigh, Top 50 Women, Top 100, North Carolina Super Lawyers
Rod Kight, Kight Law Office, Asheville 2016
I have worked with Gina Drew for years and cannot recommend her highly enough. Gina is a true legal marketing expert and does not take on non-lawyer clients. Her knowledge of the legal field, the way(s) that law firms operate, and State Bar ethics rules is unmatched. Gina takes the time to know her clients on a personal level and uses her knowledge to create vibrant websites and promote them in their particular areas of expertise. Her approach is anything but “cookie cutter.” Gina seeks out unique opportunities for her lawyers to market in their particular niche areas and creates A+ profiles on pertinent media sites. After hiring Gina my recognition in the legal fields in which I practice skyrocketed. I have observed that this is common among her clients. I have been very impressed with her staff, all of whom share her commitment to excellence.
David Gantt, David Gantt Law Office, Asheville
Gina Drew has massively increased my marketing potential through her personal and methodical planning for our office. She understands the power and effectiveness of social media and has used that knowledge to enlarge my client base. I am thrilled with the work product of her group and highly recommend her company and staff for the effective marketing of any law office.
Howard Gum, Gum, Hillier & McCroskey, Asheville
Gina is a very knowledgable and creative woman who has been invaluable in our efforts to create and maintain a high quality web presence. She handles all of our marketing, branding, and PR functions with expertise and promptness. I highly recommend her.
Jason Wilson, Jason Wilson Law
Gina made it happen for me about 6 years ago. She designed my website and immediately my phone was ringing with calls from people who found me on the internet. When I have any problem or concern, I can email or call her and she promptly fixes it. I can’t give anyone a higher recommendation than I give Gina Drew.
Jack Poisson, Poisson Law Firm, Asheville
Wow! Not only is my new web site spot on in clarity of presenting my legal approach, it is extremely beautiful in design and colors. You made this complex process very easy with my busy schedule by your excellent editing all the copy of my seventeen page web site. Thank you for being very real and ethical in your approach at every step.
Rod Kight, Kight Law Office, Asheville 2011
Unlike cookie-cutter firms, Gina knows the practice of law. Gina is personally involved with her clients and is highly creative. Before hiring Gina, I met with several marketing firms. She was, without a doubt, the most well prepared, organized, and understanding of my needs.
Susan Wilson, 2006 Judicial Candidate, Buncombe County
Gina worked on my judicial campaign creating my judicial website and providing valuable input on all print media used in the campaign. Since then, she developed the web page for my law office. She is extremely knowledgeable about her field, and a joy to work with. She creates eye catching websites and works with her clients to develop the perfect site for them. I would recommend her services to anyone in need of website development or management.
Jill Jackson, Tharrington Smith, Raleigh
Gina has been an invaluable resource for our law firm. Gina is very knowledgeable about legal marketing and the most effective ways for us to reach prospective clients. She has increased our web presence by helping us to create content, enhance our individual attorney profiles and peer review status, and to increase the firm’s publicity through social media, advertising, and press coverage. Her agency provides professional and responsive service to our firm as a whole and to each of our lawyers individually.
Lisa-Gaye Hall, Administrator, 28th Judicial District Bar
We are delighted with the functionality of the website created by NC Legal Marketing for the 28th Judicial District Bar. Our members are able to publish their own posts easily, and share news with the entire Bar membership with a few mouse clicks. This is a huge advantage over the printed quarterly publication we published in the past, and helps our members feel more connected to their colleagues. The website directory allows the public to find an attorney by searching by practice area, which is an excellent marketing tool for members. Organizing events is super easy because reservations and payments are all collected in one place. The website photo galleries allow us to publish photos of events immediately. We’ve been impressed with the prompt and diligent assistance we’ve gotten from NC Legal Marketing. Hats off to this team for a job well done!
Heidi Stewart, Asheville
Your work is impeccable, Gina.
Forrest Merithew, Merithew Law, Asheville
Gina not only has a background in and understands the needs of the legal profession, but she also is able to apply a personal touch. You get customization and quality with Gina, the results of which stand out in a competitive market. She is able to advise you to find a balance between what the firm desires and what is needed in the marketplace for results.
Monty Beck, Coward, Hicks & Siler, Franklin
I have enjoyed working with Gina and her team in the design and development of my website. Gina’s prior legal experience uniquely qualifies her for law firm website development. I highly recommend Gina for her creativity, her professionalism, her understanding of the fundamental strategies that make websites search engine friendly, and her attention to detail.
Julie Woodmansee, Durham Family Law Group, Durham
Gina is knowledgeable, enthusiastic, hard-working, and always accessible. She’s a great resource, and I can’t recommend her highly enough.
Hon. Mike Town (ret.), Maui
Ms. Drew was able to advise me and ultimately launch a website which was most successful in design, accuracy, theme and my goals and vision for those purposes. She was able to listen carefully, capture my short term and longer term goals such that the reader could see clearly what I had to offer. The results were in my view quite successful.
Barbara Szombatfalvy, Durham Family Law Group, Durham
I loved working with Gina to develop our website and marketing strategies. She is professional and energetic and made the whole process easy and fun. I am extremely pleased with our website and highly recommend Gina for your marketing needs.